Work
Northwind
Built a SaaS product automating logistics operations and set up the B2B lead funnel.
Client
Northwind Logistics
Industry
B2B SaaS · Logistics
Year
2024
Services
SaaSWeb AppGoogle AdsSEO
Northwind · Ops
1,284 +18%
Active shipments / 7d
−62%
Ops time
38
Enterprise leads
6 ay
Time to launch
01 · Problem
An operations team running manual processes who also needed new customer acquisition channels.
02 · Solution
First we built an internal operations dashboard on Next.js + Supabase. Then we set up a B2B funnel via Google Ads + SEO + content.
03 · Result
Operations time cut by 62%. 38 qualified enterprise leads in first 6 months.
Client voice
They built a SaaS that saves our ops team 4 hours a day and set up the B2B funnel in parallel. Working with one team is a different speed entirely.
Mert Kayhan
COO · Northwind Logistics
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