Work
Harvest Co.
Took a DTC brand from low ROAS and messy campaign structure to 4.1x.
Client
Harvest Co.
Industry
E-commerce · DTC
Year
2025
Services
Meta AdsGoogle AdsCRO
Harvest Co. · Meta Ads
Live4.1×
ROAS
₺ 218k
Spend
0.78%
CPA
Imp.
Click
Conv.
4.1x
ROAS
−47%
CPA
2.3x
Monthly revenue
01 · Problem
Ad budget was sizeable but barely positive at 1.6x ROAS. No creative testing, audience structure was a mess.
02 · Solution
Wiped the account. Built a TOFU/MOFU/BOFU funnel structure. Identified winning creatives via weekly UGC tests.
03 · Result
ROAS 1.6x → 4.1x in 90 days. Monthly revenue grew 2.3x. CPA dropped 47%.
Client voice
Codally Labs delivered not just ad campaigns but also landing pages that convert. Conversion grew 180% in the first quarter post-launch.
Defne Aksoy
Co-founder · Harvest Co.