The classic setup looks like this: a software firm builds your product, a separate agency handles marketing. We live in an age where these two teams rarely meet. The result?
- Marketing's landing page request gets delayed by the dev team.
- Marketing finds out about a new feature weeks after launch.
- Conversion tracking stays half-done, nobody owns it.
What the studio model changes
People who build the product and run performance are on the same team, in the same room. In practice:
- Landing page A/B test live in 48 hours.
- Marketing campaign launches the day a new feature ships.
- Tracking is considered during product development.
When does it fit?
The studio model is for cases where digital is critical for the brand. E-commerce, SaaS, online service providers. For traditional, mostly-offline businesses, an agency + software firm combo can be enough.
We chose the studio model at Codally Labs precisely for this reason: the people connecting product and growth should be on the same team.